By Technavio  |  |

In a world where the aesthetics are equally as important as a product’s functionally, packaging is now far more important than it used to be. Packaging is no longer seen as simply an extension of the manufacturing process; it has emerged as a critical component of marketing strategy. As a result, contract packaging has gained popularity, especially among small and medium scale businesses.

Contract packagers, also known as co packers, are specialists in the art of packaging. They not only provide packaging services, but also offer equipment and / or facilities related to packaging such as labour, automated machines, etc.

Usually packaging companies focus on a particular type of market or industry and excel in providing highly-customised packaging solutions for that specific industry. As of late, pharmaceuticals, consumer packaged goods (CPG),


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